• IDC Insights:

    IDC Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • FINANCIAL

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • MANUFACTURING

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  •  GOVERNMENT 

    A IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  •   ENERGY  

    A IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  •   HEALTH  

    A IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  •   RETAIL  

    A IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

Sales & Market Advisory

1. Building awareness on the market

When?

When your company is launching new products or services, its existing products or services are not well known in the market, is entering new segments or industries, or needs to educate the market on new technologies.


How IDC can help?

• Creating fact-based valuable documents that will help you increase the awareness of your company and its products; position your company as thought leader and top vendor in the market; as well as educate your prospects about how to invest in a specific solution and/or a technology
• Extending the impact of your own brand awareness event by providing relevant content and speakers for you attendees
• Running an integrated marketing campaign to reach your target market with a compelling and useful message

2. Increasing level of relationship with the ICT industry

When?

When your company is in need of getting more contacts within the ICT industry and getting to know additional top executives from large and medium companies in the region.


How IDC can help?

• Helping you establish profound relationships with CIOs from top companies under the concept of “going to school together”, a format that truly creates long lasting relationships
• Providing the context for you to create relationships with the decision makers and influencers from specific hard-to-get top accounts
• Giving you the opportunity to participate in the exclusive CXO breakfast briefings within our industry events to begin deep relationship with top executives from large companies in the region.

3. Generating opportunities in the market

When?

When you have a growing pressure to generate high-quality opportunities to feed your marketing and sales funnel.


How IDC can help?

• Finding new business opportunities among a selected and qualified audience from top medium and large companies in the region
• Giving you the opportunity to have invaluable face time with business decision makers responsible for influencing, evaluating, and purchasing technology solutions
• Helping you to engage additional prospects, increase the number of opportunities detected and reduce your sales cycle within the events you are directly organizing
• Providing written and multimedia content with information really valuable for your potential customers to boost your lead generation campaigns
• Running a complete lead generation campaign, from the envisioning to the delivering of potential marketing

4. Overcoming objections from the market

When?

When your clients and prospects have respectable objections related to the market and/or the technology you are offering them.


How IDC can help?

• Having your clients’ market and/or technology objections raised by an independent third party and trusted source using fact-based arguments and objections management techniques
• Strengthening your sales force team ability to raise clients and prospects’ market objections

5. Improving win rates for your direct or indirect sales team

When?

When there are a large number of new sales reps in your sales team, or this team is in a transition from transactional to consultative selling, needs to accelerate its sales cycle, or you would just like to be part of the 14% of providers considered to be preferred partners by top ICT decision makers.


How IDC can help?

• Help you identify what needs be done to improve the performance of your direct or indirect sales team now, according to your situation: your sales people; your products and services; your clients and your market