• IDC Insights:

    IDC Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • FINANCIAL

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • MANUFACTURING

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  •  GOVERNMENT 

    A IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  •   ENERGY  

    A IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  •   HEALTH  

    A IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  •   RETAIL  

    A IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

Planning

We help our customers develop and execute strategies, address opportunities based on trend analysis, best practices and market competition, and propose actionable recommendations.

We help them to effectively drive planning, budgeting and resource allocation to meet their marketing goals with the right investments.
We help technology providers:

Enter New Markets

In extremely dynamic and competitive environments, it is fundamental for companies to identify, quantify and qualify new opportunities within their core business or underlying markets. This opportunity may be a new product, a new customer niche, a new geographic region, a new vertical, or a mix of all of them.

Key questions companies must address:

• What is the current market revenue?
• What is the estimate for the next years?
• What is the competition in these markets?
• Are there unexplored niches?
• What is the current market revenue?


To address these challenges, IDC consulting develops:

• Market Sizing and Forecast
• Adoption and Growth Rates
• Environment Assessment (Regulatory, Economical, etc)
• Segment Benchmarking

Expand Business Through Acquisitions

Mergers & acquisitions are important strategies to increase competition and/or geographic penetration. A comprehensive analysis will be undertaken to identify the criteria that will guide the decision process including, complementing the product portfolio, expanding the customer portfolio and less competition.

Key questions companies must address:

• What are the best options for acquisition? What are the risks and opportunities of the acquisition?
• What have similar companies done in other countries?
• What is the impact on the market share?
• What is the impact on the business strategy?


To address these challenges, IDC consulting develops:

• Competitive Analysis/Benchmarking
• Capability Assessment

Expand Business Through Acquisitions

Having qualified business partners has been fundamental for large corporations to identify and leverage business opportunities. In Brazil, comprehensive customer service and the growing demand of medium business are key for the success of technology providers, which can only be effectively addressed through the appropriate and efficient channel partner structure.

What criteria shall be considered in selecting a partner?

• What are the best practices for channel and partnership strategies?
• What have similar companies done in other countries?
• What are the best channels for my strategy?


To address these challenges, IDC consulting develops:

• Competitive Analysis/Benchmarking
• Channel and Partner Ecosystem
• Capability Assessmen

Allocate Resources for the Most Demanding Area

Many companies are being challenged by the difficulty of working with many product and customer portfolios. Although it is important to have a broad presence, companies need to optimize the available resources, meaning increasing their focus on the strategies, products, and services with the most potential to yield positive outcomes. This demands an intelligent segmentation of its presence, only possible through the accurate understanding of the figures and trends of each specific niche.

Key questions the companies must address:

• Which segments (vertical, horizontal, geographic etc) are most attractive for each offering/service?
• Is there a need of a partnership strategy to meet the business goals?
• What business opportunities are most suitable to the company expertise?
• What changes are needed in the company resource structure?


To address these challenges, IDC consulting develops:

• Market Sizing and Forecast
• Adoption and Growth Rates
• Opportunity Assessment
• Sales Prospect Ranking
• Product Sales Strategy and Segmentation Analysis