• IDC Insights:

    IDC Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • FINANCIAL

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • MANUFACTURING

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  •  GOVERNMENT 

    A IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  •   ENERGY  

    A IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  •   HEALTH  

    A IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  •   RETAIL  

    A IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

Implementation

We support our customers' strategic sales actions (direct or indirect), by identifying and qualifying business opportunities and ensuring high closing rates.

Our consultants help reduce the sales cycle providing the right communication for the right audience, educating the consumers, prospects, internal teams and partners on your market positioning and on the benefits of your products and services.

Win New Customers

Dealing with many factors to identify opportunities in prospects has been a challenge for IT companies sales teams. Budget restrictions, decision processes, maturity of the infrastructure, and different perspectives about the providers are some of the factors with a direct impact on the sale of a product or service to a new customer.

Key questions the companies must address:

• Which criteria have to be considered when identifying an opportunity?
• Which prospects have more sales potential?
• How can we allocate resources according to the existing opportunities?
• How can we show the prospect the product/service benefits?


To address these challenges, IDC consulting develops:

• Opportunity Assessment
• User Profile
• Sales Prospect Ranking
• ROI Analysis
• Product Sales Strategy and Segmentation Analysis

Improve Competitiveness and Differentiation

In highly competitive markets, the company's survival is closely tied to a clear positioning and well-defined factors to differentiate the company from its competitors. In IT and telecom, the scenario is the same. Hardware, software and service providers are constantly seeking competitive advantages to set them apart, leading to a larger market share.

Key questions companies must address:

• What have similar companies done in other countries?
• Which product and price positioning exist?
• What are the real business needs of the customers?
• What are the market trends?


To address these challenges, IDC consulting develops:

• Competitive Analysis/Benchmarking
• Adoption and Growth Rates
• Buyer Behavior
• Price Positioning and Analysis

Generate or Reinforce Awareness

In many situations the toughest challenge of IT companies is not the strategic planning, nor their ability to close opportunities, but to effectively communicate with the market. If the target audience does not understand or is not aware of your positioning, it is useless to have a differentiated product or service, or even the best resources available. It is fundamental to deeply understand the market you want to reach in order to have a message consistent with your business goals.

Key questions companies must address:

• What are the customers' real business needs?
• How can the company be positioned as solution provider?
• How can the company show its expertise in other projects?


To address these challenges, IDC consulting develops:

• Vendor Perceptions
• Preference and Purchase
• ROI Analysis
• Segment Benchmarking
• Go-to-Market Integrated Solutions

Increase Margins

In addition to increasing business opportunities, companies must ensure profitability of their products and services. To provide added value to the customers, companies must understand the real needs of the customers' businesses, prioritize hot leads, wisely use their solutions and bundles, and have competitive pricing, better aligned to the value proposition.

Key questions companies must address:

• Which products and services do the customers value most? And the least?
• What sales opportunities should be prioritized?
• What are the prices of the solutions available in the market?


To address these challenges, IDC consulting develops:

• User Profile
• Buyer Behavior
• Preference and Purchase
• Price Positioning and Analysis